Tuesday 25 October 2011

Music Video Research

'Lionheart' - Bury tomorrow



'Rolling in the Deep' - Adele







"Comin' Home" - City & Colour


From the research that I have done, I have concluded many things about the different conventions of music videos, depending on their genre. For example:
  • Songs with a faster beat (heavy metal, hardcore, dance) tend to have faster camera movements and quicker transitions between shots in their videos. Slower songs tend to be the opposite of this, with slower camera movements and transitions. This is done so the video and shots fit with the beat of the song better.
  • Faster and more upbeat songs tend to have transitions such as jump cuts, so they relate to the beat of the song. Slower songs tend to have transitions that fade in more. However, they do still use jump cuts, they just don't tend to have as many of them, and the shots are a lot longer.

Wednesday 5 October 2011

Magazine Advert Evaluation


(Click on the middle of the slide for the writing to pop up on each slide, not the arrows!)