Brand Identity of my Music Video

1) What channel will you music video be shown on?
I think that my music video will be shown on channels such as NME and MTV. NME usually shows indie/acoustic music videos that appeal to a younger target audience, and MTV tends to show a wider range of music videos, usually aimed at a younger audience. I think showing my music video on these types of channels would help James Vincent McMorrow gain a lot more popularity, because the target audience is most likely to watch these types of channels.

2) What time/day will it be on?
I think MTV and NME would probably show my music video during the day/early evening. During these times the music channels tend to show slower videos, and during the evening they show more upbeat videos, because that's what appeals to the target audience.

3) How else might your audience access your music video?
The target audience may be able to access the music video through websites like YouTube and Vevo. Websites like these are a great way for artists to gain popularity because they can create their own profile for them to put all their music videos on. They can then advertise these videos on social networking sites such as Facebook and MySpace. Nowadays more and more people are using social networking sites, so they're a great way for artists to advertise their music, to gain more popularity and revenue.
4) How have you created a brand identity?
To create a brand identity, I have used the same fonts, house colours and the images in my magazine advert, CD cover/back, and music video. This makes sure that the artist and the album are easily recognisable to the audience, so they'll know exactly who it is when they see an advert in a magazine, or the CD in the shop.

5) How does your genre/ideology fit with that of the institution that you hope will broadcast your video/run your advert/stock your CD?

6) Have you done any research into these institutions? What have you found out?

7) Identify the links between your video, advert and digipack.
In the CD cover and the magazine advert I used images from the same photo shoot, this is because I wanted them to be similar so it creates a brand identity for the artist. Also, in my music video I have used shots of instruments, like guitars and pianos, so it creates even more of a brand identity.

8) Are there any differences? Why did you choose to do this?
I decided to give the CD cover/back a vintage style to it, so i changed the colours to sepia. However, I decided to make the music video different to this, I decided to change the colouring so it reflects the charaters' moods. For example, when they're happy I've decided to make the lighting brighter and more colourful, and when they have an argument the colours are a lot more dull, to reflect their unhappy mood.

9) Think back to the work you did on the music industry for your AS examination. Can you apply any of that knowledge to your A2 coursework?

10) How do you think the music industry is changing? How have you taken this into account in your coursework?
The music industry is very different to how it was a few years ago, for example, more people are downloading music online rather than buying actual CDs. Unfortunately, this has led to online piracy and illegal downloading. Sites like Piratebay and Isohunt offer people the oppotunity to download whole albums without any charge at all. This results in artists and industries missing out on important revenue