Below is the storyboard for my music video, it is best viewed in fullscreen.
Sunday 20 November 2011
Friday 18 November 2011
New ideas for my music video:
Here is the first few ideas for my music video:
(Click image to see a bigger version)
I understand that there will need to be a lot more shots needed for the music video, but this is just my initial ideas.
Changing my idea
Unfortunately, due to actors being unavailable and the storyline not quite fitting with the song, I've had to change my idea:
My new idea will only feature one character; a girl. The story of the music video will be a girl who's lost someone she loves (a boy), and she really misses him.
(currently scanning my new storyboard onto the computer, will be up in the next couple of days!)
My new idea will only feature one character; a girl. The story of the music video will be a girl who's lost someone she loves (a boy), and she really misses him.
(currently scanning my new storyboard onto the computer, will be up in the next couple of days!)
Tuesday 15 November 2011
Song lyrics and ideas
(Click image to enlarge)
Above is my initial ideas for my music video.
I wanted to make sure the transitions between shots fitted in with the video as closely as possible, so I listened to the song as I made notes next to the lyrics.
Above is my initial ideas for my music video.
I wanted to make sure the transitions between shots fitted in with the video as closely as possible, so I listened to the song as I made notes next to the lyrics.
Friday 11 November 2011
Brand Identity of my Music Video
1) What channel will you music video be shown on?
I think that my music video will be shown on channels such as NME and MTV. NME usually shows indie/acoustic music videos that appeal to a younger target audience, and MTV tends to show a wider range of music videos, usually aimed at a younger audience. I think showing my music video on these types of channels would help James Vincent McMorrow gain a lot more popularity, because the target audience is most likely to watch these types of channels.
2) What time/day will it be on?
I think MTV and NME would probably show my music video during the day/early evening. During these times the music channels tend to show slower videos, and during the evening they show more upbeat videos, because that's what appeals to the target audience.
3) How else might your audience access your music video?
The target audience may be able to access the music video through websites like YouTube and Vevo. Websites like these are a great way for artists to gain popularity because they can create their own profile for them to put all their music videos on. They can then advertise these videos on social networking sites such as Facebook and MySpace. Nowadays more and more people are using social networking sites, so they're a great way for artists to advertise their music, to gain more popularity and revenue.
4) How have you created a brand identity?
To create a brand identity, I have used the same fonts, house colours and the images in my magazine advert, CD cover/back, and music video. This makes sure that the artist and the album are easily recognisable to the audience, so they'll know exactly who it is when they see an advert in a magazine, or the CD in the shop.
5) How does your genre/ideology fit with that of the institution that you hope will broadcast your video/run your advert/stock your CD?
6) Have you done any research into these institutions? What have you found out?
7) Identify the links between your video, advert and digipack.
In the CD cover and the magazine advert I used images from the same photo shoot, this is because I wanted them to be similar so it creates a brand identity for the artist. Also, in my music video I have used shots of instruments, like guitars and pianos, so it creates even more of a brand identity.
8) Are there any differences? Why did you choose to do this?
I decided to give the CD cover/back a vintage style to it, so i changed the colours to sepia. However, I decided to make the music video different to this, I decided to change the colouring so it reflects the charaters' moods. For example, when they're happy I've decided to make the lighting brighter and more colourful, and when they have an argument the colours are a lot more dull, to reflect their unhappy mood.
9) Think back to the work you did on the music industry for your AS examination. Can you apply any of that knowledge to your A2 coursework?
10) How do you think the music industry is changing? How have you taken this into account in your coursework?
The music industry is very different to how it was a few years ago, for example, more people are downloading music online rather than buying actual CDs. Unfortunately, this has led to online piracy and illegal downloading. Sites like Piratebay and Isohunt offer people the oppotunity to download whole albums without any charge at all. This results in artists and industries missing out on important revenue
I think that my music video will be shown on channels such as NME and MTV. NME usually shows indie/acoustic music videos that appeal to a younger target audience, and MTV tends to show a wider range of music videos, usually aimed at a younger audience. I think showing my music video on these types of channels would help James Vincent McMorrow gain a lot more popularity, because the target audience is most likely to watch these types of channels.
2) What time/day will it be on?
I think MTV and NME would probably show my music video during the day/early evening. During these times the music channels tend to show slower videos, and during the evening they show more upbeat videos, because that's what appeals to the target audience.
3) How else might your audience access your music video?
The target audience may be able to access the music video through websites like YouTube and Vevo. Websites like these are a great way for artists to gain popularity because they can create their own profile for them to put all their music videos on. They can then advertise these videos on social networking sites such as Facebook and MySpace. Nowadays more and more people are using social networking sites, so they're a great way for artists to advertise their music, to gain more popularity and revenue.
4) How have you created a brand identity?
To create a brand identity, I have used the same fonts, house colours and the images in my magazine advert, CD cover/back, and music video. This makes sure that the artist and the album are easily recognisable to the audience, so they'll know exactly who it is when they see an advert in a magazine, or the CD in the shop.
5) How does your genre/ideology fit with that of the institution that you hope will broadcast your video/run your advert/stock your CD?
6) Have you done any research into these institutions? What have you found out?
7) Identify the links between your video, advert and digipack.
In the CD cover and the magazine advert I used images from the same photo shoot, this is because I wanted them to be similar so it creates a brand identity for the artist. Also, in my music video I have used shots of instruments, like guitars and pianos, so it creates even more of a brand identity.
8) Are there any differences? Why did you choose to do this?
I decided to give the CD cover/back a vintage style to it, so i changed the colours to sepia. However, I decided to make the music video different to this, I decided to change the colouring so it reflects the charaters' moods. For example, when they're happy I've decided to make the lighting brighter and more colourful, and when they have an argument the colours are a lot more dull, to reflect their unhappy mood.
9) Think back to the work you did on the music industry for your AS examination. Can you apply any of that knowledge to your A2 coursework?
10) How do you think the music industry is changing? How have you taken this into account in your coursework?
The music industry is very different to how it was a few years ago, for example, more people are downloading music online rather than buying actual CDs. Unfortunately, this has led to online piracy and illegal downloading. Sites like Piratebay and Isohunt offer people the oppotunity to download whole albums without any charge at all. This results in artists and industries missing out on important revenue
Tuesday 1 November 2011
Music Video Ideas
Characters:
In my music video there won't be very many characters, you'll only really see the main characters; the girl and the boy.This means that the story between the two characters is emphasised.The idea of my video is to show how even though the characters are really different, they still manage to work, so the characters are going to have to be very different in appearance and behaviour. I intend to make them look very different from each other, so I have to give them very obviously different costumes:
Girl - The girl will be wearing very light colours. She will be wearing a light (maybe floral) dress, and a light coloured cardigan - so she looks very girly and the complete opposite to the boy.
Boy - I intend to make him wear very dark colours, so he contrasts with the girl to show just how different they are to each other. He will be wearing a black leather jacket, dark jeans and a dark t-shirt.
I thought I would keep it simple and not have very many characters in the video because that way it reflects the genre of music. Also, having too many characters in the video would take the focus off the couple and the storyline.
Lighting:
I will use lighting to represent how the characters in the video are feeling, for example, the video will be light when the characters are happy, and it will be darker when the characters are unhappy - This is to emphasise how the characters are feeling.
Settings/Locations:
Most of the settings I will be using are outside, except for when they go to the boy's house.
The settings/locations I am intending to use are:
- A pathway (for when the couple are walking along holding hands).
- A bench (for when there's the shot of the couple cuddled up together on the bench).
- A field/hill (for when the couple are laying down on the grass together).
- Outside some one's house.
- A hallway/stairs.
- A bedroom (this is where they have the argument, which results in one of them storming out).
Editing:
When the couple are happy together, I will edit the video so the transitions between shots are slower, to empasise their happiness. And when the couple have their argument, I will edit it so the transitions are faster to emphasise the angriness between the two characters.
Also, I will make sure that the transitions are faster when the song is more upbeat, and make them slower when the song is less upbeat.
Storyline & How it will relate to the theorists:
The storyline of my music video will fit in with Todorov's theory of music videos.
Todorov's theory is that the video will start off with the equilibrium, where every one's happy and is getting along. Then unfortunately something will come along to interrupt this equilibrium, so for example, an argument may happen, which results in someone trying to sort things out. Then everything gets sorted out and the characters reach the equilibrium, like at the beginning, again.
My music video fits in with this theory because it starts off with the couple being all happy and getting along with each other, then they end up having an argument over something, which results in one of them storming out. The boy sends the girl a text telling her to meet him, which is him trying to fix the problem. They both make up in the end, and they both reach the same equilibrium they were in at the beginning.
In my music video there won't be very many characters, you'll only really see the main characters; the girl and the boy.This means that the story between the two characters is emphasised.The idea of my video is to show how even though the characters are really different, they still manage to work, so the characters are going to have to be very different in appearance and behaviour. I intend to make them look very different from each other, so I have to give them very obviously different costumes:
Girl - The girl will be wearing very light colours. She will be wearing a light (maybe floral) dress, and a light coloured cardigan - so she looks very girly and the complete opposite to the boy.
Boy - I intend to make him wear very dark colours, so he contrasts with the girl to show just how different they are to each other. He will be wearing a black leather jacket, dark jeans and a dark t-shirt.
I thought I would keep it simple and not have very many characters in the video because that way it reflects the genre of music. Also, having too many characters in the video would take the focus off the couple and the storyline.
Lighting:
I will use lighting to represent how the characters in the video are feeling, for example, the video will be light when the characters are happy, and it will be darker when the characters are unhappy - This is to emphasise how the characters are feeling.
Settings/Locations:
Most of the settings I will be using are outside, except for when they go to the boy's house.
The settings/locations I am intending to use are:
- A pathway (for when the couple are walking along holding hands).
- A bench (for when there's the shot of the couple cuddled up together on the bench).
- A field/hill (for when the couple are laying down on the grass together).
- Outside some one's house.
- A hallway/stairs.
- A bedroom (this is where they have the argument, which results in one of them storming out).
Editing:
When the couple are happy together, I will edit the video so the transitions between shots are slower, to empasise their happiness. And when the couple have their argument, I will edit it so the transitions are faster to emphasise the angriness between the two characters.
Also, I will make sure that the transitions are faster when the song is more upbeat, and make them slower when the song is less upbeat.
Storyline & How it will relate to the theorists:
The storyline of my music video will fit in with Todorov's theory of music videos.
Todorov's theory is that the video will start off with the equilibrium, where every one's happy and is getting along. Then unfortunately something will come along to interrupt this equilibrium, so for example, an argument may happen, which results in someone trying to sort things out. Then everything gets sorted out and the characters reach the equilibrium, like at the beginning, again.
My music video fits in with this theory because it starts off with the couple being all happy and getting along with each other, then they end up having an argument over something, which results in one of them storming out. The boy sends the girl a text telling her to meet him, which is him trying to fix the problem. They both make up in the end, and they both reach the same equilibrium they were in at the beginning.
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